Seller Agreement & Protection

01Identity & verification

Every seller verifies their identity before their first payout: government ID, business registration where applicable, tax ID and a live payout bank account. Unverified shops can list but cannot be paid — payouts are held safely until verification completes. We re-verify annually and whenever payout details change.

02Intellectual-property guarantee

You warrant that every image, video, description, logo and brand name you upload is your own original work, or that you hold a written licence to use it commercially on Tovora.

• No stock photos presented as your own product shots; no watermarked images; no photos scraped from other sellers’ listings or from brands you don’t represent.
• No use of another brand’s name, logo or slogan in your listing unless you are that brand or an authorised reseller.
• Breach of this guarantee: listing removed immediately, payouts frozen, and — where a rightsholder claims damages — you indemnify Tovora in full.
• Repeat or serious infringement (counterfeits, stolen designs): account closed and details provided to the rightsholder.

Rightsholders can act directly through our IP report form — every report is reviewed by a human within 24 hours.

03Authenticity & legality

Every product must be authentic and lawful to sell in the buyer’s country. Sellers are responsible for import/export law, safety certification (CE, UKCA, FCC where applicable), and truthful origin claims. Goods that are counterfeit, unsafe, recalled or on our prohibited list may not be listed at all. We audit listings with automated screening plus random human review, and every infringement notice is investigated.

04Listing rules

• Listings must be accurate: real photos of the actual product, honest condition notes, exact measurements, real shipping times.
• One product per listing — no keyword stuffing, no unrelated tags, no “similar to Brand X” baiting.
• Reviews may never be bought, traded or filtered; review manipulation voids your seller protection.
• Contact details may not appear in listing images; all communication stays on-platform for everyone’s safety.

05Fees & payouts

06Seller protection

Tovora protects sellers when they do things right:

• Lost-in-transit: if a tracked shipment disappears, you keep the sale and we refund the buyer.
• False claims: we reject fraudulent or abusive buyer claims before they reach your payout.
• Chargebacks: Tovora contests them on your behalf with the evidence in your dashboard.
• Unfair ratings: reviews that break the rules (retaliation, extortion, off-platform deals) are removed on review.

Protection applies when you ship on time with tracked carriers, keep listings accurate, and respond to messages within 24 hours.

07Performance & suspension

Shops are reviewed on dispatch time, dispute rate and message response. Three strikes on serious rules (counterfeits, off-platform fraud, harassment) close the shop; performance slips get a 30-day improvement plan first. Every suspension comes with a written reason and a right of appeal to a human reviewer within 14 days.